Just a kid who was lucky enough to fall into search. I really need to add some more info about myself here.
Microsoft released it’s own Analytics program today.
Should be good news for adCenter once it comes out of the beta. Will definitely bring more value to their current set of services.
Borrowed from SearchEngineLand.com“When shopping on the Internet, the quality of a business’ Web site is an important factor in earning my trust as a consumer”
–Strongly Agree (34.2 percent)
–Somewhat Agree (50.8 percent)
–Somewhat Disagree (11.9 percent)
–Strongly Disagree (3.1 percent)
So no matter how good my campaign is, if trust isn’t built into the usability and the quality of the site, the conversions are not going to be there.
A great point to make; how do I target that group of people that doesn’t hold the quality of the design as highly as the quality of the product? What demographic do they make up?
- W
Beyond the basic stuff (get links & build quality content), big companies need big ideas.
What if when your company did something big — new territory, major product overhaul — you register a new, unique domain name for it. Turbo charge the site with SEO/SEM first, press release it, yadda yadda, and then manage it seperatley throughout the product life cycle. CFO’s like it b/c they can track/associate costs better… Marketing guys always love a new kick-ass project to work on.
If your main website has been optimized correctly, the new one should be a piece of cake.
Manging brand names in search engine marketing & search engine optimization is paramount to the success of any online advertising campaign. Showing up in the top results for queries related to both what you sell, and the name of you brand (local or national) can decrease your CPA and increase the lifetime value of your customers.
Part 1 of managing brands is simple — One set of brand related keywords for the search network and the same group, in a separate ad group for the content network. Begin you search bids at your current average cost per click and set your content match up for 25% of that number.
Now let your analytics do the talking…
waldo@sem-fu.com for questions/comments.