Demand Fulfillment

Demand fulfillment…  When I want something, some advertiser figures out how to give it to me.  For example I want discount airline flights.  I go to Google and type in “discount airline flights to Cancun”.   A dozen advertisements down the right sidebar and a few pretty yellow background ones on top will show price points and drop a few brand names for hotels or car rental agencies they can up sell me as value added benefits.

Great..  I asked for something, Google gave it to me, and I am… … … fulfilled.

This interaction happens hundreds of thousands of times a day (just on my adwords accounts alone).  Where else is demand fulfilled?  Anywhere a buyer requests information to get a need or a want.  Travel websites, Yahoo!, or even some third tier video game portal website that I can search on all fulfill demands.

This is the easy side of internet marketing.  Find a market that has more demand than supply (simple economics) and try to exploit the market.  The difficult side of marketing is demand generation.  I’ll talk about it a little more in my next post.

- W, waldo@sem-fu.com

Web Content Monitoring

Attributer released it’s first content monitoring system. Most would expect me to take the classic line and whine about “Big Brother” or some other bullshit. Fortunately, I’m not a cry baby.

What’s the deal? This product is expensive and used by the likes of the AP and Reuters… not Bob’s Blog or his semi-shady forum.

What does it do? Automates requests. Anywhere from a link back to a request for content removal and the threat of legal action.

What it I just change the…? Nope. Not going to happen. Attributer will follow the DNA of a publisher, author, or specific paper and sniff out the plagiarism like a college senior looking for his first action of his final school year.

So, in the future if you want quality content, make sure it’s original.

Read some more about it here: http://www.editorandpublisher.com/eandp/departments/online/article_display.jsp?vnu_content_id=1003668314

-W