Search Analyst

That is my title…   I am a Search Analyst.

The majority of my day is spent working on what someone would see when they search and how they will react to that visual.  I put that into a few excel files and… BAM… I max out one searchers credit card and some corporate marketing guys bonus check in a few short minutes.

Why don’t I spend more time searching?  Or at least finding some people to search for me and tell me what they find interesting.

Search Analyst…

Advergirl

A great post by Advergirl.  She writes about something that I’ve been thinking about lately, my career and how to advance it.

She writes an excelent marketing blog that should be added to everyone’s reader.

Analysis

The point of a paid search product isn’t to build/deploy an object and let it deliver leads or conversions.  Search Analysts need to put an idea into the engines and then take a step back to watch it behave.

Analysts, not builders.

- W, waldo@sem-fu.com

A la Carte SEO Services

I’ve been working on developing some pay-per-click and search engine optimization services to sell as an A la Carte service. The list is fairly short right now to keep the products at an extremely high level of quality. Here is the list:

• Link Building/Directory Submission - $150 - 20 links
• PPC, Targeting Review/Revision - $150
• PPC, Google -> Yahoo Migration - $200
• PPC, Brand Analysis by DMA/MSA - $300/target

I am not looking to take on 300 clients, so you have a guarantee for some personal attention. E-mail me if you have any questions, Id be happy to answer some for you or even custom tailor a new product if the project seems interesting enough.

-W, waldo@sem-fu.com

Simple ROI Optimization

Want a quick and easy way to max out your ROI?  Here is my quick tip…

Get your reports into excel in whichever manner you choose, (export to .csv, copy and paste, etc…)

Excel is smart enough to sort by equations and return only the results that fit the ‘answer’.  Set up custom sorting for the ROI and CPC columns.  Use a formula to return all results with a greater than average ROI and a less than average CPC.

The results will show you the keywords being bid for that are performing extremely well.  Go back into your paid search platform of choice and adjust your bids & budgets to focus on those keywords.

Sit back and get ready to make some more money!