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search engine marketing for everyone

Just a kid who was lucky enough to fall into search. I really need to add some more info about myself here.

Jan
26

Boise and GEO Targeting

Posted under marketing, advertising, ppc, CPC, seo, brand names by Waldo

Let’s say you want to sell a Toyota in Boise, Ohio.

Most people would set up an IP targeting campaign and use keywords like “toyota” and “camery”. This, is the best & most logical place to start. What about that other half of (bastard) searchers who type “boise toyota”. Chances are their SERP’s will be scartered with Idaho related PPC ads.

How do you fix that…

IP Campaign Keywords: “toyota” & “boise ohio toyota”

GEO Campaign Keywords: “boise idaho toyota”

Please, always include the state. Depending on the size of the campaign you could blow your entire ad budget if your small market shares the same name as any much larger market.

That is all.

« SEM Campaigns Can Be Your Greatest Sales Force
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