sem-fu

search engine marketing for everyone

Just a kid who was lucky enough to fall into search. I really need to add some more info about myself here.

Archive for the ‘innovations’ Category

Jan
11

New Year, New Keywords?

Posted under advertising, marketing, ppc, innovations

The PPC Blog is at it again.

I challenge everyone to develop a new SET of long-tail keywords to drive new traffic that is stocked full of untold profits.

I can do it…  So can you.

Nov
08

Web Content Monitoring

Posted under innovations

Attributer released it’s first content monitoring system. Most would expect me to take the classic line and whine about “Big Brother” or some other bullshit. Fortunately, I’m not a cry baby.

What’s the deal? This product is expensive and used by the likes of the AP and Reuters… not Bob’s Blog or his semi-shady forum.

What does it do? Automates requests. Anywhere from a link back to a request for content removal and the threat of legal action.

What it I just change the…? Nope. Not going to happen. Attributer will follow the DNA of a publisher, author, or specific paper and sniff out the plagiarism like a college senior looking for his first action of his final school year.

So, in the future if you want quality content, make sure it’s original.

Read some more about it here: http://www.editorandpublisher.com/eandp/departments/online/article_display.jsp?vnu_content_id=1003668314

-W

Oct
31

AdCenter Analytics Beta

Posted under innovations

Microsoft released it’s own Analytics program today.

http://blogs.msdn.com/adcenter/archive/2007/10/29/project-gatineau-web-analytics-begins-beta-today.aspx

Should be good news for adCenter once it comes out of the beta.  Will definitely bring more value to their current set of services.

Sep
29

Toll free Tracking Numbers

Posted under innovations

Want to know which page is pushing people to buy the most? Want to find out where on your website people are looking for your number the most? Which of you websites converts the most offline business? Need an easy way to figure all this out?

Register a bunch of toll-free numbers.

Spread the numbes out amongst your different pages/sites. Put them at different points in your buying cycle or along your funnels and goals. When the phone tracking comes at the end of the month, compare the results. Focus on improving the weak placements of some numbers and keep your top performers in place to establish a base line.

Search Engine Marketing and SEO can only get traffic to your site. Correct optimization of your landing pages converts surfers into buyers.