sem-fu

search engine marketing for everyone

Just a kid who was lucky enough to fall into search. I really need to add some more info about myself here.

Archive for the ‘Uncategorized’ Category

Dec
04

Analysis

Posted under Uncategorized

The point of a paid search product isn’t to build/deploy an object and let it deliver leads or conversions.  Search Analysts need to put an idea into the engines and then take a step back to watch it behave.

Analysts, not builders.

- W, waldo@sem-fu.com