http://www.sem-fu.com search engine marketing for everyone Sat, 26 Jan 2008 05:20:18 +0000 http://backend.userland.com/rss092 en Let's say you want to sell a Toyota in Boise, Ohio. Most people would set up an IP targeting campaign and use keywords like "toyota" and "camery". This, is the best & most logical place to start. What about that other half of (bastard) searchers who type "boise toyota". ... http://www.sem-fu.com/boise-and-geo-targeting/ Business' goal is to increase revenue.  Different combinations of media are used to increase brand and product awareness, ultimatly creating a want or delivering on a need to a customer.  Advertising campaigns, like a sales force, go out and get customers. SEM campaigns do entirely the same thing with few, if ... http://www.sem-fu.com/sem-campaigns-can-be-your-greatest-sales-force/ The PPC Blog is at it again. I challenge everyone to develop a new SET of long-tail keywords to drive new traffic that is stocked full of untold profits. I can do it...  So can you. http://www.sem-fu.com/new-year-new-keywords/ That is my title...   I am a Search Analyst. The majority of my day is spent working on what someone would see when they search and how they will react to that visual.  I put that into a few excel files and... BAM... I max out one searchers credit card and ... http://www.sem-fu.com/search-analyst/ A great post by Advergirl.  She writes about something that I've been thinking about lately, my career and how to advance it. She writes an excelent marketing blog that should be added to everyone's reader. http://www.sem-fu.com/advergirl/ The point of a paid search product isn't to build/deploy an object and let it deliver leads or conversions.  Search Analysts need to put an idea into the engines and then take a step back to watch it behave. Analysts, not builders. - W, waldo@sem-fu.com http://www.sem-fu.com/analysis/ I've been working on developing some pay-per-click and search engine optimization services to sell as an A la Carte service. The list is fairly short right now to keep the products at an extremely high level of quality. Here is the list: Link Building/Directory Submission - $150 - 20 ... http://www.sem-fu.com/a-la-carte-seo-services/ Want a quick and easy way to max out your ROI?  Here is my quick tip... Get your reports into excel in whichever manner you choose, (export to .csv, copy and paste, etc...) Excel is smart enough to sort by equations and return only the results that fit the 'answer'.  Set up ... http://www.sem-fu.com/simple-roi-optimization/ Demand fulfillment...  When I want something, some advertiser figures out how to give it to me.  For example I want discount airline flights.  I go to Google and type in "discount airline flights to Cancun".   A dozen advertisements down the right sidebar and a few pretty yellow background ones ... http://www.sem-fu.com/demand-fulfillment/ Attributer released it's first content monitoring system. Most would expect me to take the classic line and whine about "Big Brother" or some other bullshit. Fortunately, I'm not a cry baby. What's the deal? This product is expensive and used by the likes of the AP and Reuters... ... http://www.sem-fu.com/web-content-monitoring/