Influences on Purchase Behavior

Posted under marketing behavior by Waldo

Borrowed from SearchEngineLand.com

“When shopping on the Internet, the quality of a business’ Web site is an important factor in earning my trust as a consumer”

–Strongly Agree (34.2 percent)
–Somewhat Agree (50.8 percent)
–Somewhat Disagree (11.9 percent)
–Strongly Disagree (3.1 percent)

So no matter how good my campaign is, if trust isn’t built into the usability and the quality of the site, the conversions are not going to be there. 

A great point to make; how do I target that group of people that doesn’t hold the quality of the design as highly as the quality of the product?  What demographic do they make up?

 - W