Managing Brand Names pt1

Posted under brand names by Waldo

Manging brand names in search engine marketing & search engine optimization is paramount to the success of any online advertising campaign. Showing up in the top results for queries related to both what you sell, and the name of you brand (local or national) can decrease your CPA and increase the lifetime value of your customers.

Part 1 of managing brands is simple — One set of brand related keywords for the search network and the same group, in a separate ad group for the content network. Begin you search bids at your current average cost per click and set your content match up for 25% of that number.

Now let your analytics do the talking…

waldo@sem-fu.com for questions/comments.