sem-fu

search engine marketing for everyone

Just a kid who was lucky enough to fall into search. I really need to add some more info about myself here.

Oct
27

multiple domain names

Posted under seo by Waldo

Beyond the basic stuff (get links & build quality content), big companies need big ideas.

What if when your company did something big — new territory, major product overhaul — you register a new, unique domain name for it.  Turbo charge the site with SEO/SEM first, press release it, yadda yadda, and then manage it seperatley throughout the product life cycle.  CFO’s like it b/c they can track/associate costs better… Marketing guys always love a new kick-ass project to work on.

If your main website has been optimized correctly, the new one should be a piece of cake.

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